Crafting and Delivering An Effective Elevator Pitch
Presenter : Michael Capaldo, Michael Capaldo Business Communications Coaching
Your Value Proposition, also known as an elevator pitch, needs to be clear and concise.
Not a sales pitch, its purpose is to differentiate you and show members of the audience that engaging in a business relationship with you will be beneficial. This interactive program will help you to sharpen your verbal and non-verbal communication skills so that you’ll be able to confidently deliver your Value Proposition.
We will review the aspects of a successful Value Proposition and the skills needed to present one effectively. Participants will receive a self-assessment guide that addresses verbal and non-verbal communication skills, guidance on how to structure their Value Proposition and how to assess objective and subjective outcomes. Participants will also have an opportunity to present their Value Proposition to the group and receive constructive feedback from other participants and the presenter.
Presenter Bio : Michael Capaldo’s communications experience includes Media Spokesperson for a major insurance company, Director of Communications and Training for the New York State Liquidation Bureau and Instructor of public speaking, communications and consultative sales skills for an international insurance company.
For the past eight years he has taught business professionals how to communicate effectively in his capacity as co-Chair of the HIA-LI’s Mentoring/Networking Committee. Michael has owned several successful businesses, all of which operated on the principles of consultative selling – creating an educational dialogue between the salesperson and the client to eventually lead to a buying decision.
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