Using a Podcast to Market Your Business

A little more than half of the US population listens to podcasts, and that number continues to grow. A podcast can add another level of marketing to your small business, as well as create stronger relationships with your customers and drive sales through entertaining and informative audio or video programs. Attend this seminar to learn about podcasting and how you can use this exciting and expanding medium to market your small business and build sales.

Learn how to:

  • Plan, organize, and implement your podcast;
  • Decide what equipment and resources are required for the tone and scope of your podcast;
  • Gain the knowledge you will need to market your podcast successfully to your customers through social media, print, and customer engagement.

Presenter : Sal DiVincenzo, Miller Business Center

Presenter Bio : Sal DiVincenzo is a business librarian at the Miller Business Center at Middle Country Public Library as well as co-host of the MCPL Podcast, a weekly podcast focusing on the programming, collection, special events, and community surrounding the Middle Country Public Library. The weekly podcast is currently wrapping up their third season and has over 200 episodes.

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Start Date - End Date

Mar 10, 2022 - Mar 10, 2022

Start Time - End Time

8:00 am - 10:00 am

Event Location

101 Eastwood Boulevard Centereach, 11720 United States

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