Marketing to the Government

Marketing to the Government is your essential guide to unlocking opportunities within the public sector. Learn how to effectively position your products or services, navigate government purchasing processes, and stand out in a competitive marketplace. From researching what and how the government purchases, to understanding the unique needs of government buyers, this course empowers you with the strategies to build lasting relationships and secure valuable contracts. The workshop will also review the essential marketing documents you need to set yourself apart from the competition.

Don’t miss your chance to grow your business by tapping into this high-demand market—start marketing to the government today!

Presenter: Lauren Linakis, Assistant Director, SBDC, Farmingdale

Lauren Linakis joined the Farmingdale SBDC in 2019. Before arriving at the SBDC, Lauren was the Associate Director of the LaGuardia Community College Procurement Technical Assistance Center (PTAC), where she helped small businesses understand government contracting and how to market their goods and services to the government. In recognition of her expertise in government procurement assistance, Lauren earned her Certified Procurement Professional Certificate from the Association of Procurement Technical Assistance Centers in 2016.

Throughout her career, Lauren has focused on helping small businesses get registered to work with the government, get certified, and apply for contracts with the government.  In 2020, Lauren was awarded the New York SBDC’s Lead by Example award in recognition of her collaboration with New York SBDC advisors in helping their clients understand the government procurement space. In 2022, she was awarded America’s SBDC Top 40 Under 40 Young Professionals Award, a recognition of SBDC staff from across the national network who demonstrate innovation, leadership, and commitment to the SBDC mission.

Lauren holds her Bachelor’s degree in political science from Barnard College and her Master’s in economic development from Columbia University.