Presentation: From Strategy to Sales: Social Media 101 for Small Business

Social media is no longer an option for small business, it’s a mandatory component of your marketing plan that puts you right in front of your ideal customers. In this workshop we will explore the various social media tools (most of them are FREE) that will convert followers to paying customers, and loyal ambassadors of your brand. We’ll also set you up for social media success whether you execute your own social media plan or if you hire out to a consultant.

Presenter: Dawn E. Shedrick, LCSW-R , Founder and CEO of JenTex Training & Consulting, LLC

JenTex is a professional development company for social workers and human services professionals. JenTex offers continuing education workshops, capacity building consulting and leadership coaching. Dawn has effectively leveraged social media to grow a successful psychotherapy group practice as well as her JenTex Consulting business.